The Ford Everest Tremor is the latest off-road-ready SUV from Ford, loaded with features that adventurous drivers will love. However, it’s another impressive vehicle that won’t reach the American market. Sharing its platform with the Ford Ranger, the Everest could serve as a strong contender against vehicles like the Toyota Land Cruiser and 4Runner. Let’s explore what makes this SUV special and why it might be the “forbidden fruit” for American off-road enthusiasts.
An Off-Road Legend That Stays Overseas
Americans usually have access to a wide range of rugged pickups and SUVs, from the Jeep Wrangler to the Toyota Land Cruiser Prado. Recently, many of these global off-road icons have made their way to the U.S. market. However, the Ford Everest Tremor, which was designed mainly for Asian and Australian markets, remains out of reach for American drivers.
What Is the Ford Everest?
The Everest is to the Ranger what the 4Runner is to the Tacoma — a more versatile, family-friendly vehicle built on a tough truck foundation. Since the 2000s, it has been a favorite in Asian and Australian markets. The current, third-generation model has been available since 2020. In 2025, Ford will introduce the Tremor edition, making the Everest even more capable off-road.
Ford Everest Tremor’s Off-Road Features and Upgrades
The Everest Tremor is designed for off-road adventures. It inherits many features from Ford’s other Tremor models, like those on the F-150 and Maverick. Here’s what sets the Everest Tremor apart:
Upgraded Suspension System
The Tremor edition comes with new springs and position-sensitive Bilstein dampers. This setup adds an extra inch of ground clearance, allowing the SUV to handle rough terrains easily while maintaining a smooth ride.
All-Terrain Tires and Drive Modes
Equipped with General Grabber off-road tires, the Everest Tremor has enhanced traction for navigating mud, sand, and rocks. The vehicle also includes a specific drive mode for rock crawling, borrowed from the Ranger Raptor. These features ensure that the Tremor is ready for any off-road challenge.
Powerful Turbodiesel Engine
Under the hood, the Everest Tremor houses a 3.0-liter turbodiesel V-6 engine, producing 247 horsepower and 443 lb-ft of torque. This power allows it to tackle steep inclines, tow heavy loads, and cruise comfortably on highways.
Reinforced for Tough Terrain
Ford has equipped the Tremor with a steel bash plate to protect its undercarriage. It also features reinforced side steps, making it easier to access the vehicle in challenging conditions. Together, these elements make the Everest more durable and ready for rugged adventures.
Why the Everest Isn’t Coming to America
Although the Everest Tremor seems perfect for the U.S. market, Ford has reasons for not bringing it over. Here are a few key factors:
Overlap with the Existing Lineup
Ford’s current lineup for off-road vehicles in the U.S. features models such as the Bronco, Ranger, and several versions of the F-150.
The company also sells the Expedition, a truck-based SUV similar to the Everest. Introducing the Everest could create overlap and potentially reduce sales of existing models.
Market Positioning
The Everest fills a niche as a “Goldilocks” SUV. It is not as small as the Bronco Sport but not as large as the Expedition. However, Ford may feel that the American market has enough off-road SUVs and that the Everest would struggle to establish its own identity.
Cost and Regulatory Hurdles
Bringing the Everest to America involves more than just demand. Ford would need to meet all U.S. safety and emissions regulations, which would likely require expensive redesigns. These costs might not justify the potential profits from a relatively niche market segment.
How the Everest Tremor Compares to Rivals
If Ford decided to introduce the Everest Tremor to the U.S., it would face stiff competition. Let’s compare the Everest to some of the most popular rivals in its class:
Toyota 4Runner
The 4Runner has built a reputation for being tough and highly dependable. However, the Everest Tremor could gain an edge with its newer technology, more powerful engine, and advanced off-road capabilities.
Toyota Land Cruiser
The Land Cruiser offers excellent off-road performance but comes with a hefty price tag. The Everest Tremor could provide similar capability at a more affordable price, making it a tempting alternative.
Jeep Wrangler and Ford Bronco
While the Wrangler and Bronco are built for extreme off-roading, the Everest Tremor offers more comfort and versatility. It caters to drivers who want a well-rounded vehicle that can handle tough terrains when needed.
Why the Everest Could Succeed in America
Although Ford has opted not to sell the Everest in the U.S., there are arguments for why it might be successful:
- Diverse Lineup: With the rising popularity of off-road vehicles, the Everest could fill a gap for buyers who want something more refined than the Bronco but smaller than the Expedition.
- Growing Demand: Mid-size, truck-based SUVs like the 4Runner continue to be in high demand. The Everest could fit perfectly into this segment.
- Tremor Branding: Ford’s Tremor brand is gaining popularity among off-road enthusiasts. An Everest Tremor could further enhance Ford’s image as a maker of capable off-road vehicles.
Conclusion
The Ford Everest Tremor is a highly capable off-road SUV with features that adventurous drivers crave. With its upgraded suspension, powerful engine, and off-road-specific design, it seems like a natural fit for the American market. However, due to concerns about market overlap, regulatory challenges, and costs, Ford has decided to keep this impressive vehicle away from U.S. shores — at least for now.
FAQs
Why isn’t the Ford Everest available in the U.S.?
Ford likely wants to avoid market overlap and the costs of meeting U.S. regulations.
How does the Everest Tremor compare to the Ford Bronco?
The Everest offers more comfort and versatility, while the Bronco is focused on extreme off-roading.
What engine powers the Ford Everest Tremor?
It features a 3.0-liter turbodiesel V-6 engine with 247 hp and 443 lb-ft of torque.
Can the Everest Tremor rival the Toyota 4Runner?
Yes, its modern features, strong off-road capabilities, and rugged design make it a worthy competitor.
Is the Everest Tremor the same as the Ford Ranger?
No, it is an SUV built on the Ranger platform, similar to how the Toyota 4Runner is related to the Tacoma.